The Shroff family has been in the “Financial Services” business for 4 generations. The current CEO is
Aditya Shroff, who began his career in 1989. He became the member of The Calcutta Stock Exchange
Association Ltd. in 1991, and the Bangalore Stock Exchange Ltd. in 1999.
Since then he has worked as a stockbroker, mutual fund distributor, investment advisor and portfolio manager. He has authored two bestselling investment books –
a) Armchair Investing – Making Money in Stocks, Simplified; and
b) Stock Picking Simplified
He is ably supported in the business by a team of professionals who have more than 100 years of financial services business experience between them.
Our aim is to provide clients with great service at reasonable cost. We offer quality research and
analysis to all clients and enable them to make great investment choices.
Stockbroking
We offer this service as an 'Authorized Person' of MOTILAL OSWAL FINANCIAL SERVICES Ltd., one of the top brokers of India.
Mutual Fund distribution
We offer this service in-house – physically and electronically – as convenient for the client.